Private Members Club and Hotel
Mayfair, London

Brief

The members club had been on the market for several years. Losses were considerable and the business was unappealing to investors. It required a comprehensive business wide review to analyse trading losses and create a roadmap towards profitability, and to secure a positive exit strategy.

Project Duration: 8 months, 2 days per week.

Key Actions

To review and advise on all key aspects of the business, present recommendations and action changes.

  • Office systems modernised and moved to digital.
  • New PMS, EPOS and STRIPE payment system established.
  • Staff restructuring and coaching.
  • Building contracts reviewed and necessary changes made
  • Employment contracts, employee handbook, and operations procedures established.
  • Compliance training updates for fire, first aid, and health and safety.
  • New management information reporting system established.
  • Food and beverage stock check system introduced
  • New food and beverage offering introduced and pricing established.
  • Accommodation upgraded, maintenance introduced, cleaned and made compliant
  • Re-opening plan with Covid safe practices and training.
  • Ongoing monitoring and support of the business post re-opening.

Outcome

The business was supported over a period of 8 months. Following an assessment of the critical short to medium term needs, a plan was drawn up and implemented. Crucially the operation was fine tuned and trading losses reversed. The business was successfully sold in December 2020.

Testimonial

“We engaged Tim on a turnaround project for a small townhouse club in Central London. The business faced a cocktail of historical losses (particularly in F&B), poor record keeping, virtually non-existent systems, staffing and property related issues. Tim approached each area calmly and methodically, engaging with us regularly for key strategic decisions. We were hugely impressed with his mixture of professionalism, work ethic, and sense of perspective (and humour).”

John Kinder
Owner

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About Tim Brocklebank

Tim began his career with the Ritz Carlton Company in the USA after receiving a hotel management degree at Cornell-Essec Business School in France. He returned to the UK in 1992 to join le Manoir aux quat’Saison as Hotel Manager. From 1994…
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