Drive Profitability and Support Re-Structuring and Re-Branding of a Seasonal Hotel

30 Bedroom, 3 Star Coastal Hotel
South West

Brief

The directors were unhappy with the current management of the hotel and losses being incurred by the business. To turn a loss making hotel into a profitable seasonal family seaside resort. Operationally, to oversee the re brand and relaunch of the hotel’s food and beverage offering, accommodation provision and spa on a minimal budget, and adjust management structure accordingly.

Project duration: 18 months- 1 day per week

Key Actions

• Restructure of management team including head chef
• Promote and mentor new General Manager
• Operational team support
• Spa project rebrand and refit
• New Food and Beverage concept

Outcome

A long term project with ongoing weekly contact. A roadmap towards profitability, with new product offering and people in place to deliver the transformation. Introduction of management information and analysis, to include board of director reports.

Testimonial

“Tim brought his operational expertise to the hotel at a difficult time. The existing manager was struggling and the team unsettled and unhappy. As a newly promoted General Manager, I benefitted from Tim’s support, and we began to turn the business around operationally. The hotel continued to face seasonal challenges, however Tim was a cornerstone of its success during the rebrand and relaunch.”

S Cobbin
General Manager